AMA Journal of Ethics®

Illuminating the art of medicine

Journal of Ethics Header

AMA Journal of Ethics®

Illuminating the art of medicine

Virtual Mentor. June 2006, Volume 8, Number 06

Ethics Poll

Creating Demand for Prescription Drugs

The Ethics Poll is a snapshot of the opinions of interested readers.

1. Do you think it is possible for the pharmaceutical industry to fund continuing medical education for physicians and keep marketing separate from educating?
2. Patients sometimes request treatment that their physicians regard as non-effective, e.g., a vitamin B-12 injection for energy. In such cases, the physician should:
3. The most apt description of direct-to-consumer drug ads is that, on the whole, they are:
Poll results reflect the opinions of visitors to the site who voluntarily answer the poll questions. Those visitors do not represent a random sample of Virtual Mentor readers. The viewpoints expressed on this site are those of the authors and do not necessarily reflect the views and policies of the AMA.