Case and Commentary
May 2002
Erica Ozanne Linden, JD, MPH
An ethical case describes the use of a pharmacy's database to market directly to their patients without either patient consent or disclosure of the marketing intent of the materials they received.
Virtual Mentor. 2002;4(5):136-137. doi:
10.1001/virtualmentor.2002.4.5.hlaw1-0205.