An older generation was far more likely to understand itself and its social world in terms of sin and virtue, vice and godliness. Lack of self-control and weakness of will were moral failings to be avoided. That sort of language has fallen on hard times.
James F. Thrasher, PhD, Amira Osman, MPH, and Dien Anshari, MS
Existing scientific evidence suggests that HWLs that graphically illustrate the harms of smoking should be used to effectively inform consumers and would-be consumers about these risks, but legal challenges from the tobacco industry have delayed their implementation.