The question of whether and how results from personal genetic testing will motivate behavioral changes in consumers has only begun to receive the research attention it richly deserves.
The phrase “I take Lipitor instead of a generic” was embedded in the public consciousness through an advertising campaign that featured Robert Jarvik, credited with the invention of the artificial heart.
Over the course of human history, surgery evolved from an ill-reputed field completely separate from medicine to a respected field and integrated part of medical practice.
The Indian Health Service was created within the Department of Health and Human Services to integrate traditional Indian healing with Western biomedicine.