Search Results Search Sort by RelevanceMost Recent Medicine and Society Oct 2010 “For Me There Is No Substitute”: Authenticity, Uniqueness, and the Lessons of Lipitor Jeremy A. Greene, MD, PhD The phrase “I take Lipitor instead of a generic” was embedded in the public consciousness through an advertising campaign that featured Robert Jarvik, credited with the invention of the artificial heart. Virtual Mentor. 2010;12(10):818-823. doi: 10.1001/virtualmentor.2010.12.10.msoc2-1010. Case and Commentary Jun 2004 Splitting the Difference: Patient Preference versus Conservation of Resources Robert L. Phillips, Jr, MD, MSPH Patients should not be obligated to change a successful prescription routine in order to save money. Virtual Mentor. 2004;6(6):258-260. doi: 10.1001/virtualmentor.2004.6.6.ccas2-0406. Pagination First page « First Previous page ‹ Previous Page 1 Current page 2
Medicine and Society Oct 2010 “For Me There Is No Substitute”: Authenticity, Uniqueness, and the Lessons of Lipitor Jeremy A. Greene, MD, PhD The phrase “I take Lipitor instead of a generic” was embedded in the public consciousness through an advertising campaign that featured Robert Jarvik, credited with the invention of the artificial heart. Virtual Mentor. 2010;12(10):818-823. doi: 10.1001/virtualmentor.2010.12.10.msoc2-1010.
Case and Commentary Jun 2004 Splitting the Difference: Patient Preference versus Conservation of Resources Robert L. Phillips, Jr, MD, MSPH Patients should not be obligated to change a successful prescription routine in order to save money. Virtual Mentor. 2004;6(6):258-260. doi: 10.1001/virtualmentor.2004.6.6.ccas2-0406.