Search Results Search Sort by RelevanceMost Recent Medicine and Society Oct 2010 “For Me There Is No Substitute”: Authenticity, Uniqueness, and the Lessons of Lipitor Jeremy A. Greene, MD, PhD The phrase “I take Lipitor instead of a generic” was embedded in the public consciousness through an advertising campaign that featured Robert Jarvik, credited with the invention of the artificial heart. Virtual Mentor. 2010; 12(10):818-823. doi: 10.1001/virtualmentor.2010.12.10.msoc2-1010.
Medicine and Society Oct 2010 “For Me There Is No Substitute”: Authenticity, Uniqueness, and the Lessons of Lipitor Jeremy A. Greene, MD, PhD The phrase “I take Lipitor instead of a generic” was embedded in the public consciousness through an advertising campaign that featured Robert Jarvik, credited with the invention of the artificial heart. Virtual Mentor. 2010; 12(10):818-823. doi: 10.1001/virtualmentor.2010.12.10.msoc2-1010.
