Wayne Vaught argues that physicians have an ethical obligation to treat CAM fairly, which means subjecting it to standards that are as rigorous but not more so than those applied to conventional medicine.
Media coverage of information presented at medical meetings often fails to qualify the findings reported, and scientists and the media need to develop a better working relationship to ensure the accuracy of early-stage research reports.
Physicians have a duty to learn the facts and use their medical expertise to allay patients' fears rather than order unnecessary tests when a certain disease or condition receives a great deal of media coverage.