The question of whether and how results from personal genetic testing will motivate behavioral changes in consumers has only begun to receive the research attention it richly deserves.
Society values both the appropriate use of new technological and management innovations and the maintenance of a strong personal and therapeutic relationship between patients and physicians. The medical-home model may be able to accomplish both.
Though high-tech specialties tend to be considered more prestigious—partly because they've led to great advances in patient care—primary care offers not only the opportunity to do work that society needs but also the intrinsic reward of face-to-face patient care.