An ethical case describes the use of a pharmacy's database to market directly to their patients without either patient consent or disclosure of the marketing intent of the materials they received.
A historical review shows how medicine's focus has changed from the time of Hippocratic physicians to present-day medicine to focus on the patient as an individual.
The Declaration of Professional Responsibility was created by the AMA in the wake of the 2001 terrorist attacks and is supported by many medical and specialty societies.