Advertising a plastic surgery practice on social media can be ethically fraught, and deceptive online marketing techniques can lead to patients feeling betrayed.
AMA J Ethics. 2018;20(4):372-378. doi:
10.1001/journalofethics.2018.20.4.msoc2-1804.
Treatment decisions in high-risk situations require a dynamic relationship between doctor and patient in which patient preferences and clinician recommendations contribute equally in shaping a final treatment decision.
Eitan Neidich, Alon B. Neidich, David A. Axelrod, MD, and John P. Roberts, MD
Geographic disparities in availability of organs for transplant have spawned for-profit companies that help patients get on waitlists in more than one region and arrange travel for them if an organ becomes available.
The physician must consider the potential benefits of the new procedure and then determine, through discussion with the patient, what value the patient places on those specific benefits.