Although poor communication is the root cause of medical malpractice claims, in cases of medical error, apologies reduce litigation and benefit patients.
AMA J Ethics. 2017;19(3):289-295. doi:
10.1001/journalofethics.2017.19.3.hlaw1-1703.
Katelyn G. Bennett, MD and Christian J. Vercler, MD, MA
Plastic surgeons who use patient images for online advertising should ensure informed consent and not exploit the patient-physician relationship for gain.
AMA J Ethics. 2018;20(4):328-335. doi:
10.1001/journalofethics.2018.20.4.ecas1-1804.
Advertising a plastic surgery practice on social media can be ethically fraught, and deceptive online marketing techniques can lead to patients feeling betrayed.
AMA J Ethics. 2018;20(4):372-378. doi:
10.1001/journalofethics.2018.20.4.msoc2-1804.