Distinctions between treatment and enhancement, and between supposedly authentic and inauthentic tools, often inform judgments about what is morally acceptable in sport.
Wayne Vaught argues that physicians have an ethical obligation to treat CAM fairly, which means subjecting it to standards that are as rigorous but not more so than those applied to conventional medicine.
Physicians have a duty to learn the facts and use their medical expertise to allay patients' fears rather than order unnecessary tests when a certain disease or condition receives a great deal of media coverage.