Case and Commentary
Dec 2010
Penny A. Asbell, MD, MBA
Good ethics and good business don’t have to be in conflict. Ophthalmologists shouldn’t resort to requiring their patients to buy contact lenses in-house; instead, they should focus on expanding their skill set and providing personalized service.
Virtual Mentor. 2010;12(12):920-921. doi:
10.1001/virtualmentor.2010.12.12.ccas3-1012.