Advertising a plastic surgery practice on social media can be ethically fraught, and deceptive online marketing techniques can lead to patients feeling betrayed.
AMA J Ethics. 2018;20(4):372-378. doi:
10.1001/journalofethics.2018.20.4.msoc2-1804.
Plastic surgeons’ use of patient images on social media should conform to the American Society of Plastic Surgeons’ advertising and image use guidelines.
AMA J Ethics. 2018;20(4):379-383. doi:
10.1001/journalofethics.2018.20.4.msoc3-1804.
Devan Stahl, PhD, MDiv and Christian J. Vercler, MD, MA
Social and cultural influences significantly contribute to our conceptions of healthy and pathological anatomy, and surgeons play critical roles in how these influences are expressed in clinical settings and social media.
AMA J Ethics. 2018;20(4):384-391. doi:
10.1001/journalofethics.2018.20.4.msoc4-1804.
Health care professionals’ use of social media can pose ethical challenges related to the boundary between professional and personal identities, privacy, confidentiality, and the trustworthiness of health care professionals.
AMA J Ethics. 2015;17(11):1009-1018. doi:
10.1001/journalofethics.2015.17.11.peer1-1511.
A requirement to uphold the confidentiality of information shared in the physician-patient relationship is a central tenet of medical professionalism that, while at risk and undermined in various ways in modern medicine, has been consistently endorsed from the time of Hippocrates.
If society values physicians because they possess valuable clinical skills and exercise those skills with a fiduciary ethic of care toward their patients, we ought to evaluate physicians on those grounds directly, rather than looking to their behavior “after hours.”