Behavioral Architecture in Health Care

Behavioral architecture applications in health care are numerous. Everything from default settings on ventilators, to drug formularies, to where instructions are placed on sterile surgical supply packages, for example, can motivate efficiency, encourage benefit maximization, curb risk, and contain costs. But many of these nudges’ influences on patients’ or clinicians’ decisions are not transparent, so health care organizations’ adoption of behavioral architectural strategies is rarely ethically neutral.
Volume 22, Number 9: E751-829
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